Viewpoint is a New Zealand blog that provides random, provocative thoughts and suggestions geared towards the Supply Chain Industry (Transport, Aviation, Ports, Warehousing and Logistics).
Content is generally less than 300 words and is updated 3 times per week. To contribute email us.
Andrew Nicol is the founder and director of agóge logistics.
Andrew's Profile
www.andrewnicol.net
Phone +64 7 957 7606
Jim Grafas is the Training Leader for agoge logistics training.
Jim's Profile
Phone +64 7 957 7608
Agoge specialise in providing ingenious supply chain services including personnel, training and online. After just four years agóge has an annual turnover of $10 million dollars with branches in Auckland, Hamilton, Tauranga, Wellington and Christchurch.
------------------------------------------
Personnel - Training - Online
ingenious supply chain services
Feeds
Privacy
Your email address is held by Agoge Limited, and will only be used in conjunction with its web services. Your email address will not be sold or passed on to third parties under any circumstances. Should you wish to be removed from this list, follow the instructions on the bottom of any emails sent to you.
Contributions
The thoughts expressed on this website are not necessarily those of Agoge Logistics or any other employer or related company to the authors and contributors to this site.
Copyright
The work, material and content is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.
One of the things that Aussie are doing well is in combining their industry recruitment and branding under one umbrella organization.
They brand themselves as T&L.
This includes Road Transport, Logistics, Warehousing, Rail, Sea, Air. Anything but self loading freight. Check out a Virtual Careers Expo they have set-up at Virtual Careers.
This sort of collective behavior is seriously lacking in NZ.
One of the most noticeable elements of the Australian T&L seen is the fact that so many of the industry bodies are actually working together.
The have a body called the Australia Logistics Council which is a government and industry partnership to raise the profile of the T&L industry. They deal with all modes of transport and logistics except self loading transport (an Aussie term for passenger transport).
This body along with its many partner bodies has developed the T&L brand. They realised that everyone calls Transport, Road Transport, Aviation, Logistics, Supply Chain by different names. This dilutes the industry and most people think it is just smelly old truck drivers.
T&L is a brand aimed at encouraging younger people into the industry. T&L incorporates Rail, Warehousing, Road Transport, Stevedoring, Transport Administration and Logistics, Aviation and Maritime.
The also have a strong push to get more women involved in the industry.
The lesson for NZ is simple: We (Road Transport, Warehousing, Maritime) are competing against each other for the same pool of people rather than working together to make the industry more appealing to young people.
There is career path in T&L.
In fact I think we should use T&L to describe the industry in NZ. I’m sure the Aussies wont mind, they steel most of our stuff.
Greetings from Freight Week 2007 in Melbourne. I thought I would start my reports on the week by giving you a quick insight into Transport & Logistics in Australia.
Firstly, Australia has some very similar issues to New Zealand.
• The average age of their drivers is 48 (NZ in their 50’s)
• They are struggling to be seen to be sexy enough to attract Gen Y’s and now Gen Alpha.
• They have reasonably high interest rates (although they are 2% below NZ)
• The cost of fuel is high.
• Unemployment is at all time lows.
• The industry is going to double by 2020.
Next, they actually bundle all of transport and logistics (T&L) together and I’ll post more on that later. In Victoria alone they have 330,000 people employed in T&L and it makes up 14% of the Gross State Product. Nationally, T&L employs 4.5% of the Aussie workforce, is 15% of GDP and the industry contributes A$76 billion to the ecomony.
Finally, the Linfox CEO spoke at lunch and said they would not be acquiring much in the next 18 months (He said they are preparing for large Asian acquisitions) Anyway the issues they face in the next 18months is higher fuel rates and higher interest rates, and they appear to be preparing to weather the storm of a slowing economy.
All in all, a very interesting day yesterday and I came away with a few ideas about what NZ could do better to improve the Transport & Logistics employer brand.
Recent Comments