Transport and Logistics is boring.

Last week I attended a presentation by the Road Transport Association about the changes in log books.

IT WAS BORING!

Now an important disclaimer: This is not a criticism of the RTAs intent. They genuinely desire to have a positive impact on the industry and the logbook rule change is really important.

But…

The presentation was boring. The power point presentations were too long. They read straight from the slides, didn’t paint pictures, tell stories or sell the changes well.

And to top it off there were the grumpy old truck drivers there who thought it was a good time to relitigate the law. Not the RTAs fault but they should have shut them down.

Fortunately, with the exception of a couple of people I was with, there were no Gen-Y there. They would have been bored silly. They would have thought that the transport and logistics industry was boring, stayed and unchallenging.

Based on what they saw last week. They would be right!

If we are really to compete for talented, energetic, young people, we need to start being a heap more upbeat and edgy and passionate.

Not slowly, but now!