Linfox buys Provincials

Linfox as purchased Provincial Freightlines Ltd effective today. It hasn’t hit the general media as such.

While the sale of privately held companies to Aussie companies is inevitable I must admit I think it is a loss to New Zealand. It is further evidence that the Transport market is maturing in NZ, as the medium size companies either grow or are acquired.

Provincials had some really rocky years back in the 80’s and I remember well their merger with Heatons. In the last 10 years however they have developed a really strong brand.

Their silver trucks with simply the word “Provincial” on the curtains is a crisp, clean and very well recognised brand.  They have developed a strong customer focused niche business.

What will become of “Provincial”? Time will tell. They were the first customer of agóge and I appreciate their loyalty and continued support. I wish them all well in this transition.